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Videos

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
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Citation

Bellani, V. (2017a, June 15). How to work on Big Data and don't die trying (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-work-on-big-data-and-don-t-die-trying-spanish-


Videos

MENAP and the rise of person-centric measurement not audience measurement

With the advent of more robust digital platforms, marketing is moving from audience- and channel-based planning, to person-centric marketing. With this shift in focus, tools to quantify and analyse the behaviours at the individual level are required....

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Rolfe Swinton
Company: RealityMine
June 15, 2017
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Citation

Swinton, R. (2017a, June 15). MENAP and the rise of person-centric measurement not audience measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/menap-and-the-rise-of-person-centric-measurement-not-audience-measurement


Research papers

Small is beautiful...and insightful too!

In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...

Catalogue: Latin America 2017: #IN
Authors: Orlando Riebman, Juan Chasan, Pablo Cibella
Company: StatMark Group, S.A.
June 15, 2017
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Citation

Riebman, Chasan and Cibella (2017a, June 15). Small is beautiful...and insightful too!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/small-is-beautiful-and-insightful-too-


Videos

Mexican TVolution (Spanish)

The present and future of TV is about deep understanding of the audiences. Big Data is enabling us to exploit this understanding in order to create more value. Television is the intersection of Content and Technology. Demographics do not explain...

Catalogue: Latin America 2017: #IN
Author: Juan Carlos Sanchez
June 15, 2017
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Citation

Sanchez, J. C. (2017a, June 15). Mexican TVolution (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mexican-tvolution-spanish-


Videos

Digital cosmetic transformation (Spanish)

Yanbal has traditionally succeeded through Catalog Sales and a strong personal contact between their consumer and its salesforce. Technology, on the other hand, and specifically digital access, has become an important part of everyday activities. How...

Catalogue: Latin America 2017: #IN
Authors: Patricia Grisolle, Urpi Torrado
Company: Datum Internacional S.A.
June 15, 2017
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Citation

Grisolle and Torrado (2017a, June 15). Digital cosmetic transformation (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-cosmetic-transformation-spanish-


Videos

Small is beautiful...and insightful too! (Spanish)

In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...

Catalogue: Latin America 2017: #IN
Authors: Juan Chasan, Pablo Cibella
Companies: StatMark Group, S.A.,
June 15, 2017
×

Citation

Chasan and Cibella (2017a, June 15). Small is beautiful...and insightful too! (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/small-is-beautiful-and-insightful-too-spanish-


Research papers

Indian TV industry

Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Romil Ramgarhia, Bipin Mundhwa, Rucha Deshmukh
May 9, 2017
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Citation

Ramgarhia, Mundhwa and Deshmukh (2017a, May 09). Indian TV industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/indian-tv-industry


Research papers

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Pascal Bourgeat, Paul Cording, Bart Langton
Company: Ipsos MRBI
May 9, 2017
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Citation

Bourgeat, Cording and Langton (2017a, May 09). Big Data, AI, machine learning and behavioural science. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-data-ai-machine-learning-and-behavioural-science


Videos

Unspoken: Swipe right, swipe left (Spanish)

Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Decisions are influenced by feelings, moods and our memory. As a research industry we have to adjust to...

Catalogue: Latin America 2017: #IN
Authors: Juan Andres Tello, Andrés Moreno
Company: SKIM
April 5, 2017
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Citation

Tello and Moreno (2017a, April 05). Unspoken: Swipe right, swipe left (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unspoken-swipe-right-swipe-left-spanish-